The shortlist
4 things that do it.
Microsoft's AI assistant built into the Excel desktop app on Microsoft 365 Personal, Family and Premium plans.
- Free
- No free plan for Copilot in Excel on Microsoft's UK page; each Microsoft 365 plan offers a one-month free trial.
- Paid
- from £8.49 per month or £84.99 per year (Microsoft 365 Personal)
- Best at
- Working inside Excel itself, on the files you already have, with no separate tool.
- The catch
- Microsoft says it needs AutoSave on, so the file must be saved to OneDrive. On Family, AI is for the subscription owner only.
- windows
- mac
Google's Gemini AI inside Google Sheets: it builds tables and trackers from prompts, writes formulas and analyses data.
- Free
- Not verified: Google's pages do not say Gemini in Sheets is in the free Google account.
- Paid
- price not checked
- Best at
- Creating formulas, tables and charts by asking in plain English, if you already work in Google Sheets.
- The catch
- It is Google Sheets, not Excel. Google's UK subscriptions page does not name Sheets for any personal plan, and Workspace Business Starter does not include it.
- web
An AI spreadsheet assistant: upload Excel or CSV files, ask in plain English, and get formulas, pivot tables, charts and summaries.
- Free
- $0 forever: 10 AI chat messages every 30 days, 4 tool uses every 12 hours, files up to 5 MB (GPTExcel pricing page).
- Paid
- from $9 per month (Pro)
- Best at
- Formula, VBA, SQL and regex generators plus a pivot table builder, on a small free plan.
- The catch
- The free plan is tight (10 AI chat messages every 30 days, files up to 5 MB). Prices are in US dollars.
- web
An AI analytics app, formerly Formula Bot, that analyses uploaded files and connected data, builds dashboards and exports to Excel.
- Free
- The page says 'Free forever plan included' and 'No credit card required'; the free allowance is not stated.
- Paid
- from $20 per month (Starter)
- Best at
- Analysis, dashboards and Excel exports from uploaded files or connected sources such as Excel, Google Sheets and databases.
- The catch
- A separate web app, not an add-in inside Excel. The free allowance is not stated on the page, and prices are in US dollars.
- web
How they compare
Which one suits you, and why.
If you want AI inside Excel itself
Microsoft Copilot in Excel is built into the Excel desktop app on Microsoft 365 Personal, Family and Premium, so you work on the files you already have, with no separate tool. Personal is £8.49 per month or £84.99 per year on Microsoft's UK page, and each plan offers a one-month free trial. It runs on Windows and Mac.
What you give up is a free option, because Microsoft's UK page lists no free plan for Copilot in Excel. You also give up some freedom over where files live. Microsoft says it needs AutoSave on, which means the file must be saved to OneDrive, and it does not work with unsaved files. If your spreadsheets live on a local drive, that is a real cost.
If you work in Google Sheets
Gemini in Google Sheets is Google's AI inside Sheets. Google says it can create trackers, tables and visualisations from prompts, create formulas and analyse data by detecting patterns. You ask in plain English, which suits you if Sheets is already where you work.
If slides are the other half of your day, the same idea runs the other way, with a prompt turning into a finished deck. I've put together a guide to AI presentation tools that says which ones export PowerPoint files, including one that does it on a free plan. It also covers four more that can start a deck from a prompt, so you can compare them before you pick.
The catch is that it is Google Sheets, not Excel, and the pricing is unclear. Google's UK subscriptions page lists Gemini in Gmail, Docs, Vids and more for Google AI Pro (£18.99 per month) and Gmail, Vids and more for Google AI Plus (£4.49 per month), but neither names Sheets. On Google Workspace for business, the pricing page marks Gemini in Sheets as not supported on the Business Starter plan. We could not verify which personal plan includes it, or whether the free Google account does.
If you want it free for the odd formula
GPTExcel is an AI spreadsheet assistant: you upload an Excel or CSV file, ask in plain English, and get formulas, pivot tables, charts and summaries. Its $0 forever plan includes the formula, script, SQL, regex and template generators and the pivot table builder, limited to 4 tool uses every 12 hours. It also offers a Pivot Builder agent for pivot tables, slicers and pivot charts.
The free plan is tight. You get 10 AI chat messages every 30 days and files up to 5 MB, and prices are in US dollars. Pro at $9 per month gives 3,000 messages and 50 MB files, and Pro Plus is $18 per month. The pricing page says annual billing saves 30%.
If you want dashboards and reports, not just formulas
Better Analyst, formerly Formula Bot, is an AI analytics app. It connects Excel, Google Sheets, OneDrive and databases, builds dashboards and reports, and exports spreadsheets to Excel. That is a different job from writing a single formula.
It is a separate web app, not an add-in inside Excel, so you work outside your spreadsheet. The page says there is a free forever plan and no credit card is required, but it does not state the free allowance. Paid plans start at $20 per month for Starter, with Max at $40 per user per month and Business at $80 per user per month, all in US dollars.
When paying is worth it
If you live in Excel, Microsoft 365 Personal at £8.49 per month (£84.99 per year) gets you Excel with Copilot. Family is £10.49 per month. Premium at £18.99 per month adds extensive Copilot usage and agentic features; Microsoft says those include advanced research and analytics. If you only need the occasional formula, the free plans at GPTExcel and Better Analyst let you see whether an AI helps before you pay for anything.
What to watch for
The catches worth knowing first.
On Microsoft 365 Family, Microsoft says AI features are for the subscription owner only, not the other people sharing the plan. If you expect everyone in the household to get Copilot, they will not.
Better Analyst advertises a lower first month, $10 for Starter, after which the price is $20 per month. Check the renewal price, not the first-month price.
Think about where your data goes. GPTExcel and Better Analyst work on files you upload to them, so your data goes to that company. Copilot in Excel works on files saved to OneDrive, which is Microsoft's own cloud storage, so your data sits with Microsoft instead. If a spreadsheet holds anything sensitive, check which company you are comfortable holding it.
The same shortlist, as a table
| Thing | Free tier | Paid from | Platforms | The catch |
|---|---|---|---|---|
| Microsoft Copilot in Excel | No free plan for Copilot in Excel on Microsoft's UK page; each Microsoft 365 plan offers a one-month free trial. | £8.49 per month or £84.99 per year (Microsoft 365 Personal) | windows, mac | Microsoft says it needs AutoSave on, so the file must be saved to OneDrive. On Family, AI is for the subscription owner only. |
| Gemini in Google Sheets | Not verified: Google's pages do not say Gemini in Sheets is in the free Google account. | not checked | web | It is Google Sheets, not Excel. Google's UK subscriptions page does not name Sheets for any personal plan, and Workspace Business Starter does not include it. |
| GPTExcel | $0 forever: 10 AI chat messages every 30 days, 4 tool uses every 12 hours, files up to 5 MB (GPTExcel pricing page). | $9 per month (Pro) | web | The free plan is tight (10 AI chat messages every 30 days, files up to 5 MB). Prices are in US dollars. |
| Better Analyst (formerly Formula Bot) | The page says 'Free forever plan included' and 'No credit card required'; the free allowance is not stated. | $20 per month (Starter) | web | A separate web app, not an add-in inside Excel. The free allowance is not stated on the page, and prices are in US dollars. |
How we checked
What we read, and what we haven't tested yet.
On 2026-10-02 we read Microsoft's UK Microsoft 365 plans page, Google's Sheets page, Google's UK Gemini subscriptions page, Google Workspace's pricing page, GPTExcel's pricing page and Better Analyst's homepage (the old Formula Bot address redirects there). Microsoft's Copilot in Excel page and Julius AI's site blocked us, so Julius is not listed. Rows was left out: its site says it has joined Superhuman. Nothing was tested hands-on, so this is what those pages say.
If none of these fit
The manual way.
For a single formula, a general chat assistant can write it and you paste it into Excel yourself. If you would rather not subscribe, Microsoft's one-time Office Home 2024 (£119.99 on its UK page) includes classic desktop Excel. The page lists Copilot with the Microsoft 365 subscriptions instead, so do not expect Copilot with it.